The 15th "World Brand Conference" hosted by the World Brand Lab was recently held in Beijing, where the 2018 China's 500 Most Valuable Brands analysis report was released. In this annual report based on financial data, brand strength and consumer behavior analysis, Weichai Power ranks 150th with a brand value of 32.498 billion yuan, which is an increase of 5.416 billion yuan compared with that of last year.

The World Brand Lab is an international and professional brand research institution, which has released Chinese brands report for 15 years. In 2004, the entry value was only 500 million yuan and the average value of the top 500 brands was 4.943 billion yuan. However, 15 years later in 2018, the entry value has increased to 2.352 billion yuan, and the average value of the top 500 brands has reached 36.892 billion yuan, which has increased 656.35%.